Episodes
How Vineyard Vines Uses Data to Become a Customer-Centric Brand
Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.
Nordstrom, the Retail Industry and Ecommerce Sales Reporting
As ecommerce takes a greater share of retail sales, the view into relative channel strength has been somewhat opaque. But Nordstrom recently began reporting ecommerce as a percentage of net sales, not just a growth percentage. Tune in to the latest MCM CommerceChat podcast to hear more on this interesting development.
How to Foster Gender Equality in Retail
Greater gender equality and diversity are imperative in businesses today. In the latest MCM CommerceChat podcast, Nalani Brown, Implementation Project Manager for Millennial Services, LLC., talks about how gender equality is transforming the way in which companies operate today and promotes a more equitable culture in various areas of retail and ecommerce. Nalani will be speaking on this topic at Ecommerce Operations Summit, April 9-11 in Columbus, Ohio.
Are You Customer Obsessed? Putting Customers at the Heart of Your Business
Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018.
Women Make Strides in Omnichannel Operations
For years, ecommerce operations have been perceived as a male-dominated world. However, it’s become evident today that women are making noticeable strides and taking on more leadership roles. In the latest MCM CommerceChat podcast, Angie Stocklin, Co-Founder and COO of One Click, talks about how her company has made an effort to be more inclusive as a way to ensure growth and opportunity.
How Are U.S. Retailers Doing in Omnichannel vs. Other Markets?
What areas of omnichannel operations need improvement? What challenges and opportunities are retailers facing? Charles Dimov of OrderDynamics, discusses his company’s recent research in this MCM CommerceChat podcast, and will go into greater depth at Ecommerce Operations Summit 2019, April 9-11 in Columbus, OH.
Is the Customer Always Right? A Look At a Good Customer Experience
“The customer is always right,” is a slogan that promises that retailers give the highest priority to the customer experience. But is it a true statement? In the latest MCM CommerceChat podcast, Stan Lucas, Principal of Lucas Advising, LLC., talks about how you approach the concept of “the customer is always right” can impact your business either positively or negatively.
How Technology Enhances the Customer Experience
In retail today, technology is playing a vital role to offer the best experience for customers. It has enabled retailers to personalize the relationship between the customer and the retailer. In our latest MCM CommerceChat podcast, Logan Crane, Vice President of Operations for Boll & Branch talks about how the brand has used technology to get a more centric view of the customer journey.
Interested in sponsoring an upcoming MCM CommerceChat podcast episode? Find out how by contacting William Camaraza at 954-389-1442 today.
