For many years, UPS and FedEx were in virtual lockstep on pricing and service offerings. That is until the past couple years, when they’ve begun to diverge as they seek to differentiate and carve out different market strategies. Mark Taylor of enVista discusses these changes as part of an MCM CommerceChat podcast.
Sears ran two influencer marketing campaigns in 2019 around Memorial Day and Fourth of July. In this MCM CommerceChat podcast, Brett Geeser, Director of Digital for Transform Holdco, formerly Sears Holdings, and Joe Gagliese, co-founder and CEO of Viral Nation, talk about how they reached 2x engagement levels and 10k visits.
To help ecommerce sellers better understand the landscape a year-plus after the Wayfair decision, Multichannel Merchant spoke with Mark Sieczkowski, senior product manager at Vertex, in an MCM CommerceChat podcast. Sieczkowski addresses registration, reporting and filing requirements and manual vs. automated processes.Partner Podcast
Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand.
One year ago, the U.S. Supreme Court’s landmark decision in South Dakota vs. Wayfair forever changed the ecommerce taxation landscape in the U.S. In the latest MCM CommerceChat podcast, we talk with Mike Bernard, chief tax officer at Vertex, about the ripple effects from the ruling impacting the entire ecommerce ecosystem.