With the holiday season beginning earlier each year, it is important for brands, retailers and marketers to get ahead of the curve when it comes to their email marketing strategies. In our latest MCM CommerceChat podcast, Greg Zakowicz, Senior Commerce Marketing Analyst for Oracle+Bronto, discusses best email marketing practices, challenges and latest trends during the holiday season and beyond.
Selecting the right online marketplace for your ecommerce business is a tough choice. Partnering with the right marketplace holds the greatest potential for success. But which one do you choose? In our latest MCM CommerceChat podcast, Dennis Worth, Vice President of Business Development for Seta Corp., discusses best practices in marketplace selection and how his business has benefited, and shares tips on how to make the marketplace adoption process go smoothly.
It’s been almost a month since the U.S. Supreme Court’s landmark Wayfair decision, and ecommerce sellers are still wondering what comes next. Matthew Schaefer of Brann and Isaacson, whose firm represented Wayfair and the other defendants, details the landscape in the latest MCM CommerceChat podcast.
In our latest MCM CommerceChat podcast, Katie Langrock, VP of operations for Vermont Teddy Bear, talks about her company’s approach to recruitment, hiring and retention, especially during peak season. Join us as Katie also takes part in a session on this topic at MCM’s virtual E-Fulfillment Summit on Thursday, June 28 from 10:30 a.m. to 2 p.m. EDT.
The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates.
Putting the customer at the center of everything a brand does is vital to success in retail and ecommerce. In the latest MCMCommerceChat podcast, Bruce Pullens, Director of Customer Strategy and Insights for Lane Bryant, discusses why a customer-centric approach is critical and what it looks like within his company. Listen to what Pullens has to say about how retailers can achieve this.
In an omnichannel world where fulfillment has become an increasingly complex proposition, order sourcing is a critical success factor for any merchant organization. Alex Volakis, senior omnichannel strategy analyst with Abercrombie & Fitch, provides key insights into the tools, processes and practices that help the company optimize its sourcing strategy in the latest MCM CommerceChat podcast.
In our monthly MCM CommerceChat podcast, Angie Stocklin of One Click Ventures discusses how to provide a consistent customer experience across every touchpoint to foster true customer centricity. Angie will be speaking on this topic at the seventh annual Ecommerce Operations Summit 2018, April 3-5 in Columbus, OH, in a session entitled “It Should All Look the Same: Creating True Cross-Channel Customer Centricity.”
The editors of Multichannel Merchant are excited to announce the launch of our new monthly podcast series, MCM CommerceChat! In the first installment, Chris Elliott, managing consultant with Blue Horseshoe and a noted supply chain automation expert, talks about trends in fulfillment robotics and where the technology is headed.