3 Trends from CES that will Shape Retail in 2014

Wearable technology

Taking center stage at CES and feeding directly into the Internet of Things is the emergence of wearable technology. From smart watches to activity tracking fitness bands, wearable technology is beginning to make the leap from geeky gadget to consumer must-have.
Innovations in the field of smart glasses, such as Google Glass and Innovega’s smart contact lenses, which were unveiled at CES, offer interesting new ways for retailers to provide relevant information to consumers.

Imagine, for example, entering a furniture store and being able to use smart glasses to see a prospective sofa in your virtual sitting room, or looking at an item of clothing and being served other items in store that could complete the outfit.

Wearable technology is also a virtual goldmine for on location marketing, providing retailers with the opportunity to market to shoppers in real time, from offering a free coffee to passing shoppers that drop in store to 10% off their second in store purchase.

Bernard Luthi is CMO and COO at Rakuten.com Shopping.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.