Launching a new site doesn’t have to be a headache, but sometimes it can be. Robert Glazer, founder and managing director of Acceleration Partners in a phone interview provided tips on how to make launching a new website much easier.
Here are some tips:
- Find a new home for every page on the website. Even though it takes a lot of work, pages that aren’t important that are out there, may be important to someone.
- Companies should think about what it is that potential customers look for.
- Get data to know what people are looking for.
- Understand the percentage of branded to non-branded search so companies can understand how many people are coming to your web site. Have good customer acquisition online.