The more things change, the more they stay the same. This is certainly the case with the digital marketing trends of 2016. Today, digital marketing is about a deeper understanding of the customer, the Internet of Things and the shift to mobile and social platforms.
Dan Griffin, Director, Technology Alliances for IBM Marketing Cloud, provided the top 7 digital marketing trends at the Monetate Summit in Philadelphia recently. Below are a series of Tweets by Monetate fully illustrating each of the digital marketing trends.
The “new” social media: Transforming the role of social in marketing growth tactics –D. Griffin @IBM #MonetateSummit pic.twitter.com/cT1uY81qYr
— Monetate (@monetate) May 24, 2016
Trend #2 Sophisticated ad retargeting (from @IBM Dan Griffin via #MonetateSummit) pic.twitter.com/vz5JUC9DzA
— Monetate (@monetate) May 24, 2016
Trend #3: Video moves to the center of the marketing mix. Why? via Dan Griffin @IBM #MonetateSummit pic.twitter.com/c0P5vAf3CE
— Monetate (@monetate) May 24, 2016
Trend #4: 1 solution (or company) can’t do it all. The all-in-1 cloud is a myth via Dan Griffin @IBM #MonetateSummit pic.twitter.com/pQ9nIJjSE7
— Monetate (@monetate) May 24, 2016
Digital #marketing trend #5: predictive power comes to “cognitive business” #MonetateSummit pic.twitter.com/zY4TT8YtFd
— Monetate (@monetate) May 24, 2016
Digital #marketing trend #6: New marketing channels #MonetateSummit pic.twitter.com/WW1OWctQ6j
— Monetate (@monetate) May 24, 2016
Digital #marketing trend #7: The ability for brands to act on their own, based on rules you setup #MonetateSummit pic.twitter.com/4pIob2nuK3
— Monetate (@monetate) May 24, 2016
Daniela Forte is Multichannel Merchant’s Associate Editor