Amazon announced that top deals from sellers on Amazon will be featured on holiday deal pages worldwide. It will now appear on Amazon Today’s Deals page, Black Friday Store, Cyber Monday Store, and other high customer traffic site features.
Sellers will be offering thousands of deals throughout the holiday season across most product categories. The seller holiday deals program, which was introduced for the first time last year, will now be expanding worldwide on local Amazon sites in the U.S., in the EU, China, Japan, India and Canada.
During holiday 2013, selling on Amazon experienced record growth. On the Cyber Monday Store page, more than 13 million units were ordered worldwide from sellers on Amazon from businesses of all sizes, growing the total unites ordered by over 50% year-over-year. For 2013, more than a billion units worldwide were ordered from sellers on Amazon.
“It’s a huge benefit to customers during the holidays to have millions of small and mid-sized businesses from around the world selling on Amazon,” said Peter Faricy, VP of Amazon Marketplace. “We have heard from customers that they value the breadth and depth of unique products only offered by sellers. This year customers will find thousands of limited-time holiday deals on high quality items and can browse hundreds of millions of other attractive offers at low prices across popular categories like consumer electronics, toys, clothing and many others. It is now easier than ever for sellers on Amazon to reach customers in their local area or anywhere in the world.”
“The sales spike from our deal earlier in the year was so fast, it was beyond our imagination. Customers rushed to the deal page and within minutes our inventory disappeared,” said Darwin Deng, president of Patozon, headquartered in the Shenzhen area of China. “For our upcoming holiday deals, we are preparing to have triple the inventory level available to meet high customer demand.”
Deng added, “Customers in the U.S. and internationally are watching the deals on Amazon. The visibility gives us a chance to show our product to potential customers located around the world and was a valuable opportunity to build brand awareness and boost sales.”
“This year we are working with Amazon to offer a same-day delivery option in Manhattan and Brooklyn which will add another whole dimension to our holiday sales,” said Zalman Schochet, CEO for Seller1ON1, headquartered in Brooklyn, N.Y. “When planning our sales strategy for the holiday season, Amazon takes the #1 spot.” The sheer volume of sales no matter how niche of a product – everything sells. As we have seen year-over-year, the growth of the Amazon customer base and especially Prime member is just unbelievable.”
Sellers taking part in the holiday deals program will have the opportunity to feature their deals for popular holiday gifts on Amazon Today’s Deals, Black Friday Store, Cyber Monday Store and other holiday pages. Most categories will have numerous deals each day from various sellers throughout the holiday season.
Sellers around the world during the holiday season will be taking advantage of the opportunity to scale their businesses, tap into Amazon’s highly-rated customer service and reach more customers efficiently through the Fulfillment by Amazon program. Sellers can store their products in Amazon fulfillment centers, and Amazon picks, packs, ships, and provides customer service for them. Sellers benefit from one of the most advanced fulfillment networks around the world, easily scaling their businesses to reach millions of customers. And not just any customers, Prime customers, in the U.S. FBA items can be eligible for free two-day shipping with Amazon Prime.
“Amazon is well-known as the shopping destination during the holidays and we know customers love Lightning Deals. The sales of the deals are always insane! We sell out most if not all of our inventory,” said York Wu, CEO for Jackery, headquartered in Sunnyvale, California. “Online shoppers are savvy, they know how to spot a great deal. We encountered some product shortage during the last holiday season due to awesome sales on Amazon. We forecasted and brought in a lot more inventory this year, well in advance of the holiday season, so we will be fully prepared. We want customers to have a satisfying shopping experience. With the excellent Fulfillment by Amazon service, we can guarantee our customers on-time order deliveries throughout the holidays.”
“We believe customers are driven to Amazon during the holidays because they know they will find the products they want to purchase. These customers are looking for value and selection,” said Brian Gonsalves, CEO for NetRush, headquartered in Vancouver, Washington. “One of the most valuable promotional tools Amazon has provided to NetRush in the Lightning Deal. This tool has been a great way to introduce premium products and brands to a very large customer audience. What generally takes up to three weeks to sell, can be sold in a matter of hours.”