China’s ecommerce company JD.com and Lenovo announced the expansion of their existing relationship in an effort to grow consumer and business demand for Lenovo products throughout China.
JD.com will become the preferred platform for Lenovo to debut strategic products including notebook and desktop computers, tablets, smartphones, printers and other smart devices, giving JD.com customers exclusive access to major product launches.
“We are pleased to expand our longstanding and successful collaboration with Lenovo, a globally recognized leader in technology and personal electronic devices,” said JD.com CEO Richard Liu. “Our customers are enthusiastic buyers of the latest and best electronics, and Lenovo is increasingly seen as a top provider of high-quality, innovative products for both the home and office.
“JD.com is one of the most important strategic partners for Lenovo,” said Lenovo chairman and CEO Yang Yuanqing. “By working together with JD on initiatives such as data sharing, technological innovation and online channel development, we will strengthen Lenovo’s understanding of customer needs which will support our ability to develop customized products. Consumers and enterprise clients in China will also benefit from ore convenient access to our quality products and services via JD.com, enabling us to create more value for more customers.”
Lenovo has a strong distribution network and brand recognition among customers in China’s smaller cities and rural areas. JD.com has a team of 200,000 village promoters, and its Jingdongbang service network supports customers in more than 400,000 villages and towns.
Leveraging this network, the companies plan to increase online sales of Lenovo products in rural areas by enabling more customers in those areas to benefit from the same price, speed and simplicity advantages as their urban counterparts.
JD.com and Lenovo will also collaborate to develop sales and marketing campaigns using the wealth and big data and advanced analytics available to both companies, which could result in new product offerings customized for specific audiences or specific areas. The companies said that they would offer enterprise clients cloud computing, internet finance, fulfillment systems, IT development and other services to support their success.
Lenovo has chosen to launch several recent products on JD.com, and it has worked with JD.com to roll out a number of marketing campaigns in recent years. Earlier this year, Lenovo conducted a successful “Super Brand Day” celebration on JD.com that drove a significant increase in sales of Lenovo products.