IBM Study of 30,000 Global Consumers Shows Importance of Personalization

IBM Study: Consumers Willing to Share Personal Details, Expect Value in Return (via PR Newswire)

Big Data, Analytics and Cloud Computing Needed to Meet Consumer Demand for Personalization IBM Corporation logo. (PRNewsFoto/IBM Corporation) NEW YORK, Jan. 13, 2014 /PRNewswire/ — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released…