Sur La Table Names Billy May as New CEO

Sur La Table  announced the appointment of Billy May as Chief Executive Officer. May, a fourth-generation retailer with over two decades of retail, digital marketing, and ecommerce experience, will also join the Board of Directors.

He succeeds Diane Neal who retired earlier this year.

“We would like to thank Diane for her leadership and many contributions to Sur La Table” said Kevin Nickelberry, Managing Director at Investcorp and a member of Sur La Table’s Board of Directors. “We are excited to work with Billy going forward and believe his extensive experience across the digital landscape – marketing, ecommerce, and omnichannel – aligns well with Sur La Table’s strategic priorities.”

May brings deep marketing, merchandising, and operations experience to Sur La Table with a strong focus on customer-facing growth initiatives across multiple platforms. He joins the company from Abercrombie and Fitch where he most recently served as Senior Vice President and member of the executive leadership team. At Abercrombie and Fitch, May was responsible for marketing, ecommerce, omnichannel and corporate expansion initiatives across all brands and geographies.

Previously, he helped lead Global Digital and ecommerce at adidas Group, and held various leadership roles at Sears Holdings and Lowe’s Companies. He started his career as an executive trainee and buyer within the May Department Stores Company.

In addition to his executive role, May also serves as Vice Chair and member of the Board of Directors of, the digital division of the National Retail Federation. “As a lifelong retailer who is passionate about brands, I am excited to steward this iconic company,” May said.

“Sur La Table has a history of guiding customers across their culinary journey and a heritage focused on developing unique, multi-faceted experiences. I look forward to building upon that foundation and working with the team in what promises to be an exciting future for the organization.” About Sur La Table Sur La Table was founded by Shirley Collins in 1972 at Seattle’s historic Pike Place Market.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.