Sugar & Spice

| Linda Water Nelson

But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s

Talking Heads

| MCM staff

The smart company lays out strategic planning in a way that’s visible to everyone: For example, if we do this, X will happen, if we don’t, Y will happen.

Slim, Fast

| D. Douglas Graham

Few of us can remember the number of times we’ve resolved to lose weight, or the number of times we’ve gone off a diet. For companies, however, the current

Apropos Ascending

| Ernie Schell

Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.

The Value of Terror

| MCM staff

We know that some people try to make money out of everything. Given half a chance, they would sell their own families down the river if they thought they

opinion & response

| MCM staff

It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.

Material Handling Benchmarks

| Rama Ramaswami

Our second annual survey of material handling practices, conducted after the Sept. 11 tragedy, shows mixed results. The bad news is that for the most

Peaceable Kingdom

| Jeff Siegel

Rick Peterson is a quiet, soft-spoken man who seems to put plenty of thought into his answers. So ask him what it was like to move from a non-union to

One for the Money

| Ron Hounsell

The traditional software selection cycle has typically been a multi-step task. By definition, the more complex the function that the software is to support,