Storehouse: Crme de la CRM
One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,
Shipping/Delivery
Storehouse: Bottomed Out
If good sales cover a world of evils, then perhaps falling sales reveal myriad opportunities for today’s retailer. Or so we tell our clients who perceive
opinion & response
Take a Stab at This Use of Catalogs You never know what will come up when you type mail order catalogs into an Internet search engine. A recent search
Amazon Emphasizing Catalogs, Inserts Instead of TV Ads for Holiday
Seattle–Online behemoth Amazon.com has announced it has retired its traditional holiday television advertising campaign this year. The company will no
Up Front
I have managed many catalog fulfillment centers and toured many other facilities in my 25 years of experience. If you want to evaluate an operation quickly,
Sense and Sensibility
A lift operation enhanced by an obstruction sensing system is a new offering by McConnellsburg, PA-based JLG Industries, Inc. The self-propelled vertical
Rabbit, Run
The promise of Web access to any information is in theory a great idea, but there have been many obstacles which have made it very difficult to get immediate
Once Upon a Time
This column, my last on systems for Operations & Fulfillment, is about transitions. In the months to come, I’ll be writing on applications, but I want
opinion & response
Plane Crazy Publicity Stunt Some 73 years after Amelia Earhart became the first woman to fly across the U.S., a plucky dentist from Sonoma, CA, re-created
Break Time
There was a time when most goods sold in this country were made in this country when you received a faulty shipment, you could send it back. But now that