CrossTalk
XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural
Shipping/Delivery
Organic growth
While a number of catalogs such as SelfCare and Patagonia have sold organic-fiber products for years, many smaller mailers selling organic clothing are
Obedience Training
When customer satisfaction is at stake, it doesn’t pay to stand out from the crowd. How to ensure that vendors comply with performance requirementsThe
Patagonia Sportswear, Winter 1999
According to the Annual Catalog Awards judging panel, Patagonia’s new catalog does a number of things to distinguish itself from other sportswear books.
PACKAGE INSERTS
Mailers say no to e-tailer inserts Catalogers prefer to stick with the programs of their peers With the Internet offering a viable new channel for remote
Orvis, The Sporting Tradition, Fall 1999
“How cute!” exclaimed a judge upon seeing the snow-speckled black Lab puppy on the cover of Orvis’s fall Sporting Tradition catalog. The cover is compelling
Tote Up the Tab
Just as online retailers are getting the hang of the physical aspects of fulfillment, along comes another surprise: the sheer expense of the whole business.
Orvis, The Sporting Tradition, Fall 1999
In years past, the Catalog of the Year was actually awarded to the cataloger of the year: the catalog company that best exemplified the qualities necessary
OPERATIONS: Major expansion for VT Country Store
No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May
Operations: the missing piece of the list buying puzzle
When most catalogers are selecting mailing lists for a test or rollout, the last thing on their minds is the back-end: order-taking, fulfillment and distribution.