The Not-So-Chic Customer
Stereotypes have their uses. Where would we be, for instance, without the parcel or the order size? It’s a little riskier, though, to pigeonhole customers.
Shipping/Delivery
Cotton Picking
RATIONALES FOR OUTSOURCING fulfillment usually boil down to three. When a company wants to do business beyond its traditional operating radius, outsourcing
eye candy
PUT any woman into a Sephora shop and it’s like watching a kid in a candy store. If that woman happens to be a cosmetics junkie, watch out! The response
Tell Them What’s Wrong
YOU CAN’T EXPECT ANY WORKER to change an unsuccessful behavior unless you tell him what he’s doing wrong and how to fix it. But most people avoid giving
Shoppers Fear Online Fraud
The rise in cyber crime hasn’t gone unnoticed by online shoppers. A recent study by Forrester Research Inc. found that consumer confidence in online credit
Opinion and Response
HAVING HIS SAY Beware Divine Followers Roman Martynenko, chief financial officer of San Francisco-based Web services provider Ecofabric, on the continuing
Born Again
Can it really be only five years since online consumers were first identified? Forrester Research Inc. claims first to have defined this creature in a
Operations and Management: Small Catalogers, Big-Time Speed
Catalogers that receive tens or hundreds of thousands of orders a day, such as Lands’ End and L.L. Bean, have long had a dedicated Internet connection
Battling Today’s Economic Doldrums
POLITICAL AND ECONOMIC conditions seem bleak. Unemployment levels are near all-time highs. Small-parcel delivery costs are rising faster than anyone’s
Project Post-mortem
Here’s an all-too-familiar scenario: A project team spends six months of late nights and cold pizza working to go live with a new system. Then the go