Live from ACCM: When It Pays to Be Stupid
Boston–If your Web marketing consultant advised you to title one of your first blog posts
Affiliate
Affiliating with Success
Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.
Google to Buy DoubleClick in Bid to Dominate Display Ads
(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick
Patagonia Launches Blog
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
Study: Affiliate Shoppers Spend More, Skew Older
Affiliate channel shoppers often spend more than the typical online shopper, according to a recent study commissioned by Performics
Firebox Launches in U.S. with Assist from Blogs
When London-based gadgets and gizmos merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar splash.
10 Ideas for Converting Holiday Shoppers
Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.
DMA Releases Affiliate Marketing Guidelines
The Internet Marketing Advisory Board of the Direct Marketing Association has released its best practices for online advertising and affiliate marketing networks.
Best Bets for online acquisition and retention
In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and
On the ad side
According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than