For a long time, b-to-b marketers were leery of the success consumer marketers were having with personalized offers. Were business customers really going to be more likely to buy an expensive and technical product when addressed by their individual names? As usual, the answer turns out to be: It depends. Here’s why you have to test.
With the right analytics and marketing actions, multi
How does a brand become compelling? Follow these six steps, known as the 6 C
Galls, a b-to-b merchant of public safety equipment, has merged with Quartermaster, a specialty distributor of public safety products. Though Gall
Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.
We are hoping that you’ll find this a “must read” when making your last-minute 2012 plans
Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in business spending
A recent study of B2B and B2C firms indicates that mobile web access is growing at an exponential rate, forcing marketers to re-prioritize and re-focus their mobile marketing efforts.
This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value