Balancing the logistics and creativity required for effective B2B email marketing is both a science and an art. In this video, you’ll discover proven strategies for running successful B2B lead-generation campaigns.
Digi-Key attributes this 26% sales growth to its continued global expansion of local sales and support resources and the strength of its next generation, hybrid distribution model which combines ecommerce savvy with personalized value-add services. Here’s a look at how Digi-Key’s global growth is driven.
B2B ecommerce has grown at a faster sales pace than B2C, according to Epsilon’s 2014 Multichannel Trend Report.
Despite the selling advantages and business opportunities associated with going direct, many manufacturers are still reluctant to jump in for fear of alienating their traditional channel partners. Contrary to the lingering myths, however, DTC does not harm channel partnerships—in many cases it strengthens them.
An ecommerce presence has given Tacoma Screw a dive into a bigger market than it had. It once had a traditional footprint in the Pacific Northwest, and now it does orders in all 50 states.
Make no mistake; the B2B ecommerce software market is even bigger than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds.
Sales of $2.4 billion increased 5% vs. $2.3 billion in the first quarter of 2013 for the B2B industrial supplies giant.
With an updated design and CMS, St. Louis Tag’s new website positions the company as a leader in the hang tag printing industry.
S&S Worldwide Director of Distribution Mark Desrosiers talks with Multichannel Merchant about initiatives that most help the company’s operational efficiencies, what global marketplaces he sees as hot economies to sell in, and the effect Amazon Supply has on his business.
The B2C online experience has been ahead of B2B in terms of experience and ease of shopping. But the winds are changing. This article outlines three steps you can take to boost your selling power and attract more B2B customers while still controlling costs.