Roundtable: Musings on Marketing Strategies
In November, CATALOG AGE met with six executives in Fort Lauderdale, FL, to discuss catalog marketing issues. Participants represented such diverse merchandise
B2B
Reverse Gear
A company may outsource all or a portion of its operations. Typically, a firm that chooses to outsource the fulfillment portion of its business does so
New Web Catalogs
Airgas B2B To give customers another channel for ordering product and communicating with the company, Radnor, PA-based Airgas launched Airgas B2B in September.
T. Shipley, Awards.com Form Holding Company
On Aug. 30, business accessories cataloger T. Shipley merged with recognition products marketer Awards.com to form B2B Brand Group LLC, a $30 million
Awards.com, T. Shipley Form $30 million B2B Brand Group
Lyndhurst, NJ–Just over two weeks after acquiring business furniture marketer Reliable Home Office Awards.com has announced that it will merge with Maitland,
SHORT TAKES: Snake Oil
A software vendor tells you he has a CRM package that will double your customer base and quadruple your profits in 90 days. Don’t buy it! According to
Talking Heads
What are the top trends in warehousing for 2002?
Short Takes
Hard landing for retailers; e-tail rouge; some noir; pay more for phone services
The Cybercritic: Chocolatiers
This month the Cybercritic looks at chocolatiers. See’s Candies Reviewed Dec. 8, 9 a.m., Explorer 5.0, www.sees.com Overall rating: 6.1 Brand identification:
The Cybercritic reviews chocolatiers
www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See’s Candies has a cult following out on the West Coast, claims a native Californian and friend of