Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
Nasty Gal saw explosive growth in a short period of time allowing it to attract millions of new customers due to its brand, loyal social following and online engagement. See what type of results Nasty Gal saw.
Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?
Credit card companies can analyze consumer purchases to identify the use of stolen credit cards, but they are able to use the same insights to predict divorces. This article not only explores the tension between accuracy and privacy, but also offers marketers concrete ideas.
Retailers have been sharply criticized for being behind the curve when it comes to consumers’ rapidly changing expectations in the age of smartphones and tablets. But did you know that two in three retailers are already leveraging or plan to leverage the cloud for big data analytics?