FORWARD MARCH

| MCM staff

The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of

Growth spurt for kids’ market

| Sherry Chiger

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based

Waiting with an open mailbox

| Sherry Chiger

Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker

Plow & Hearth’s new city address

| Jim Tierney

Having established its niche as a seller of country living products, Plow & Hearth is now going after city slickers. The Madison, VA-based cataloger/retailer

The Experience Equation

| Lois Boyle

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled

November Sales Roundup

| MCM staff

With Christmas just around the corner, most of the six publicly traded companies tracked by MULTICHANNEL MERCHANT performed well in November