Holiday Tweet Signals End of Summer?
If Vineyard Vines tweets a pic from its holiday catalog shoot in late August, does that officially mean summer is over?
Catalog
Video: Lands’ End Copywriter Reads Catalog Copy
Great job by Sawyer and his team. While the video may cater to old-school catalog copywriters, “Bob” also teaches Lands’ End fans a thing or two about
Brentwood Associates Acquires Majority Stake in Soft Surroundings
Private equity firm Brentwood Associates has acquired a majority stake in apparel merchant Soft Surroundings, which will continue to be managed by CEO Tom Wilcher and company president Robin Sheldon.
6 Tips to Prepare Your Ecommerce Site for Holiday 2012
For some ecommerce companies, the impending holiday season can feel more like a foreign invasion than a golden sales opportunity. ut just a few timely tips can help turn this year
How Merchandise Forecasting Can Reduce Back Orders
Sure, your order management and fulfillment system should be able to take a snapshot of your data for yesterday and today, but what about tomorrow? How will the multiple multichannel promotions you have in place and have planned affect demand? How many SKUs will you need of which items two weeks from now, or a month out?
Rewriting the Rules of Catalog Copy
Rewriting catalog copy rules becomes a necessary task to maintain freshness and engagement.
Multichannel Merchant – August/September 2012
Cover Story Publisher’s Note ecommerce management catalogs O+F Operations & Fulfillment
Best Practices for Refining Site Search
You know search customers are more valuable with their higher tickets and conversion rates. So provide them with the best search results possible. Merchandise those results with all the best practices in your arsenal. And help more customers search by giving the search box the attention it deserves.
Publisher’s Note: Are You Ready?
2011 was a banner year for digital holiday sales. But 2012 is poised to blow the 2011 numbers out of the water. Here’s why.
USPS Defaults on Retiree Payments
It appears that Congress won’t act on pending postal reform legislation this year, according to Gene Del Polito, the president of the trade group Association for Postal Commerce.