5 Tactics to Reactivate Lapsed Customers
Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.
Catalog
It’s 11:00 PM: Do You Know Where Your Inventory Is?
The Holy Grail of multichannel commerce is unifying databases to simplify both the management of all business data and the operation of systems that rely on it, thus eliminating independent data silos that segregate data and require duplication of effort
Paper Prices Heading North in Second Half of 2012
Merchants facing high costs for catalog papers can look for savings in the production area.
6 Ways to Maximize Your Mobile Promotions
When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.
Here are six ways to maximize your new SMS program.
Let Your Questions Draw Conclusions
Questions, which can penetrate skepticism where even the most solidly-couched imperative can
Multichannel Merchant – June/July 2012
Cover Story Publisher’s Note ecommerce catalogs O+F Operations & Fulfillment
Sudden Impact: How Vermont Teddy Bear Staffs and Trains its Holiday Help
The Vermont Teddy Bear Company, along with sister companies Calyx Flowers and Pajama Gram, faces the challenges of being a seasonal business. More than 60% of its annual revenue comes during the Christmas and Valentine
Backword: Engaging with Joaquin Ruiz
Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.
5 Tips to Elevate Your Mobile Commerce Strategy
Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.
How to Integrate ERP into your B-to-b Ecommerce Site
Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.