How to Leverage Enhanced Customer Data
Each customer transaction and database update provides new perspectives on buying behavior and changes in the marketplace
Catalog
What Happens When Copywriters Make Misguided Assumptions
Another trend is emerging in catalog copy, and leaking over to email and both envelope copy and the opening of direct response sales letters: Assumption
How to Measure Cross-channel Engagement
We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing
Streamline your content production process
Looking to increase your sales, reduce costs and improve the team’s morale? Who isn’t? Creating a more efficient work process for producing your catalogs,
Six tactics to build brand authority
Authority sells. When consumers need or want to shop within a category, they go first to the brand they trust as the primary source of expert information
Cracking the QR code
We were a bit ahead of the curve at Multichannel Merchant when we ran a cover story on QR codes back in October 2008. These funny looking, two-dimensional
Quarterly Paper Update: Prices likely to rise again
The cost of catalog paper will increase in the third quarter, according to industry watchers
Copy That Sells Differentiates MCM Awards Winners From Also-rans
When a catalog wins a Gold Award in the annual MCM Awards competition, copy is just one of the factors the judges consider