PRC Approves Summer QR Code Promo
The QR code promotion that the U.S. Postal Service proposed last month has been given the green light by the Postal Regulatory Commission. The program offers a discount to catalogers who use
Catalog
The New Role of the Catalog
Engaging customers and building lasting relationships are the keys to catalog success, according to Lois Brayfield, president of the consultancy J. Schmid & Associates.
Harry & David Gets Funds, Needs A Plan
Now that Harry & David Holdings received approval for a $310 million financial bailout from the U.S. Bankruptcy Court in Delaware, what
PMG Donahoe: Postal Service May Not Prepay Retiree Health Benefits
The cash-strapped U.S. Postal Service may choose not to pay its $5.5 billion annual obligation to the Treasury Department this fall. That payment covers the healthcare benefits of retired employees
How Safeway Insurance Targets the Hispanic Market
Safeway Insurance was looking to boost its presence and name recognition in face of competition from better-known rivals with significantly higher advertising budgets
Global Storming: TAKKT Hopes to Add to North American Stable
After keeping a low profile during the past few years, business-to-business direct marketer Takkt America is looking to see and be seen. Why? Because
Catalog Critique: Grading a health education cataloger’s creative
Journeyworks Publishing specializes in multicultural health education and health promotion materials. It sells via catalog primarily to public health
PRC May cause Fresh Postal Pain
The PRC’s Annual Compliance Determination for fiscal 2010 found that rates for Standard Mail flats are not in compliance with the 2006 Postal Accountability and Enhancement Act
Modify square-inch analysis to fit your business
While some of us love diving into the minutia of square-inch analysis, others may find this an unenviable yet necessary task of mathematical gymnastics.
Poetry or doggerel?
True or false? Nothing is more elegant than a high-heeled, pointed-toe sling. Answer: Neither and both. This copy, as it appears in a catalog whose keyline