Why you should measure incremental customer performance
Testing is at the heart of direct marketing multichannel merchants test e-mail subject lines, catalog cover versions, Website landing pages and search
Catalog
The power of interruption
CATALOGERS HAVE HAD GOOD REASONS lately to rein in their prospecting and cut back on mailings. You have to hold the line on costs when sales aren’t coming
Creative on a shoestring budget
Your catalog creative budget has been cut, but your revenue expectations have not. Can you manage these opposing directives? Yes, if you look carefully
Sales Down All Around For Frederick’s
Fourth-quarter sales for women
Sales Fall 20% for 1-800-Flowers.com
First-quarter sales for multititle mailer 1-800-Flowers.com dropped 20%, to $108.3 million, compared to $135.4 million for the same period last year.
Pottery Barn Kids Snips Threads Spin-off
The Pottery Barn Kids retail concept called Threads has closed after just 15 months. The two baby clothing and gifts stores, located in New York and Bellevue, WA, had opened in late 2007.
More Mill Downtime for NewPage
NewPage Corp., the top producer of coated freesheet paper in North America, announced Oct. 13 it plans to take about 160,000 tons of market-related downtime in the fourth quarter of 2009.
The shift to a two-step conversion
One of the latter-day dangers many catalogers face is using their print editions as bland feeder-mechanisms to their Websites. Whether a target customer
Unsung merchants
WHEN I READ THAT a retail icon named Nancy Talbot recently died at 89, I figured she must have had something to do with the women’s apparel cataloger/retailer
Taking an ax to paper costs
If you’re struggling to find ways to cut costs, don’t overlook the paper on which your catalog is printed. After all, paper may be the most expensive