Consumer merchants see sales fall
Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.
Catalog
Which road are you on?
Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do
Bean Brings on the Value
Everybody’s on a Budget These Days, but L.L. Bean wants you to know you don’t have to choose between price and quality. That’s why the outdoor apparel,
Letters/Opinion
THANK YOU IS WELCOME Thank You for Mentioning the American Catalog Mailers Association contribution in the postal wars in your Editor’s Note (Help is
Jackson & Perkins has Correction Covered
We were Captivated By the Cover Photo on Jackson Perkins’ Spring Rose Catalog. But we were not quite so taken with the ugly correction box to the lower
Gifts Universe on the Decline
The Gifts and Collectibles Catalog Market Segment is losing names. The universe shrank about 11%, or about 2.3 million names, from the fourth quarter
Making the most of matchbacks
How’s your keycode capture rate these days? When every order counts, you need to know where they’re coming from. Matchbacks can give you better visibility
Dos and don’ts of buying paper
Options for buying catalog paper
Cutting Edge catalog critique
A creative review of the Cutting Edge print catalog
Williamsburg Making President’s Day Debut on QVC
Williamsburg, which sells furnishings and home d