Downsizing Hits Smithsonian Catalogue
The staff of the Smithsonian Catalogue department is a lot smaller these days: Six of the mailer
Catalog
Survey Shows L.L. Bean is Tops in Customer Service
How does it feel to be the best in customer service? Just ask apparel merchant L.L. Bean.
Possible Sale for Design Within Reach
Furniture merchant Design Within Reach announced Feb. 2 it has hired investment banking firm Thomas Weisel Partners to help it review strategic alternatives. The firm will provide advice related to an unsolicited offer recently received by Design Within Reach.
Ross-Simons VP Makes New Appeal to USPS
Catalogers been slammed with high postage increases
Be Cautious Shifting Marketing Dollars From Print to Web
We know the marketing world is shifting from paper to digital, but it may not be time to move all your marketing dollars. Here’s how you can make sure you’re not putting all your eggs in one basket
Montgomery Ward Catalog Making a Comeback
The venerable Montgomery Ward catalog , with origins dating back to 1872, will soon be back in the mail. It
Fresh Round of Industry Layoffs
As multichannel merchants assess the 2009 holiday sales shortfall and the bleak outlook for 2009, this week brought a new round of industry layoff announcements.
Proposed Slim-Jim Catalog Revisions Are In
Some of the proposed changes to the requirements for slim-jim catalogs could result in reduced response rates from customers, several mailers say.
Don’t Let the Soft Economy Stop You from Prospecting
If you’re a cataloger, you’re probably wondering how much to prospect in spring and summer 2009. Here’s some thoughts on how to calculate your mail volumes
Understanding the Impact of Catalogs on Retail Sales
It’s imperative for multichannel marketers to understand the relationship between catalogs and retail. Here’s a primer on how to properly integrate your marketing efforts