Divers Direct Drops Print Catalog
Scuba gear merchant Divers Direct is dumping its print catalog.
Catalog
Sportsman’s Guide Lures Customers With New Site
The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts
Finder Numbers Help Trace Sources
Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders
Quebecor Creates New Marketing Group
Montreal-based printer Quebecor World, which filed for Chapter 11 bankruptcy protection in January, announced on June 16 plans to merge its retail insert, catalog, direct mail, and Sunday magazine printing divisions in the U.S. into a new integrated marketing group.
Airgas Acquires Refron
One week after Airgas acquired Oilind Safety, the company announced today it has signed an agreement to acquire the assets and operations of Refron, a national reseller and distributor of refrigerants
Harry & David Finds Gold In Its Own Mailing List
Looking for good prospects? You can find them in your house file, says Melissa Watson, director of catalog and e-mail marketing for gifts retailer Harry & David
Jockey Bares New Apparel Catalog
New catalog designed to promote Jockey as a lifestyle brand.
Catalog Choice: We Aren’t Out to Kill Direct Mail
The last thing Catalog Choice
Spice Up Copy with Specifics
You’re walking down the street, minding your own business, and all of a sudden you see a car swerve off the road and hit a small dog. Before you can even
RX for 1-800-PetMeds
Billing itself as America’s Largest Pet Pharmacy, the 1-800-PetMeds catalog is devoted to helping pet owners keep their Fidos and Fluffys healthy. But