Not so many March mailings
The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog
Catalog
Fine print
Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding
Slim-jims get squeezed
Letter-size catalogs, aka “slim-jims” have helped many a mailer get through tough times by reducing postage and paper costs. But a proposed rule adjustment to slim-jim
Three tips for tight times
You don’t need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices
Slim chances
Does the U.S. Postal Service hate catalogs? From the major rate hike it imposed on them in 2007 to the proposed restrictions on or letter-size catalogs,
Bloomingdale’s to bag By Mail books
Say goodbye to the Bloomingdale’s By Mail catalog. The apparel cataloger/retailer merchant plans to phase out the title by early 2009. It will instead
L-Com Launched Hyperlink Technologies Catalog
A year after business-to-business merchant L-Com Connectivity Products bought Hyperlink Technologies, it’s launched a catalog for the wireless connectivity equipment seller.
Otter Swims Across the Pond
Otter, the men
Lillian Vernon Catalog Back in the Mail
Nearly two months after the personalized gifts merchant was acquired by Current USA, the Lillian Vernon catalog is back in the mail.
Add-a-Name Works for Brookstone
If you could mail one more book into a postal zone, and you have a prospect who may be the right target, and the process is going to save you money at the post office, would you go for it? Of course you would. See how it’s working for Brookstone, and how the gadgets merchant is benefiting