How to Spot Defectors In Advance
If drivers can defect at the gas pumps, don
Catalog
Why Consumers Don’t Give Out Their E-mail Addresses
Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.
Charming Shoppes May Dump Noncore Titles
Charming Shoppes said Friday that it is considering selling off its noncore catalogs to focus on its Lane Bryant, Catherines, and Fashion Bug brands.
BabyUniverse Launches Catalog
After doing business online for the past 11 years, BabyUniverse, a subsidiary of The Parent Co., has gone multichannel with the release of its new catalog.
Ross-Simons Slams Proposed USPS Rule Change For ‘Slim-Jim’ Processing
Officials for jewelry and gifts merchant Ross-Simons say a proposed rule adjustment by the U.S. Postal Service, if implemented, would lead to the elimination of its entire circulation of 20 million letter-size catalogs in 2008.
Look Within: Your House File May be Rich With Data
Looking to reduce spending but still want to mail to the masses? Maybe it’s time you took a look at your house files. There’s a chance some of the best names to mail are already there. Click here to find out if your older buyers, requestors and retail shoppers are worth mailing.
Horny Toad Says Catalog Launch is a Success
When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.
Muoio Leaving Lillian Vernon
Michael Muoio’s last day with Lillian Vernon is Thursday, the gift cataloger’s president/CEO confirmed in an interview earlier this week.
Is This the End for Red Envelope?
Red Envelope warned in February that it had only enough money to operate the business through June. Now it doesn
SeaBear Snaps Up GD Seafoods
SeaBear Wild Salmon is a bigger fish in the food catalog pond.