Is Redcats USA Nonplussed by Non-Plus-Size Business?
According to parent company PPR
Catalog
Seed Catalog Customers Embrace the Web
For more than a century, gardening enthusiasts have relied on their trusty seed catalogs to plot out their plantings.
Robbing from the Rich
Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?
Should Catalogers Mail on Super Tuesday?
It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they
Harry & David Buys Wolferman’s
Breakfast is the most important meal of the day for Bill Williams, president/CEO of Harry & David Holdings.
Coldwater Creek Cuts 65 Jobs
In yet another sign of the tough times facing the industry, Coldwater Creek on Jan. 8 eliminated 65 positions companywide.
Chefs Catalog Shutting San Francisco Office
Cooking and kitchenware products merchant Chefs Catalog will close a San Francisco office and shift jobs from that location to its Colorado Springs, CO, headquarters.
Roll Up Your Sleeves, Show Me the Data
Do you take a top-down or bottom-up approach when you do your post-campaign analysis? Do you look at households, individuals, items, orders or recency?
Your answers will tell a lot about your data processing, and what you can expect from your planning.
Mail More, Pay Less: A Postal Strategy
Yes, catalog mailers were slammed again in the May 2007 rate increase. But there