‘Tis the Season to Keep Remailing
Does the increase in postal rates mean you should cut back on your holiday remails? Nonsense, says Geoff Batrouney executive vice president of New Rochelle, NY-based list firm Estee Marketing Group.
Catalog
The Tale of the Great Schmoe Mailing
Great marketing professionals have lots of experience, and they get that experience by occasionally making mistakes. Here is one of those tales of woe: The Tale of the Great Schmoe Mailing. Names of the people and firms involved have been changed to protect the guilty.
Charming Shoppes Starts One Title, Shutters Another
A week after launching its Lane Bryant catalog, Charming Shoppes yesterday announced it would close its Regalia women
The Guild Goes to NYC
The Guild, a purveyor of artworks and artisan decor and jewelry, is taking its show on the road
IAC Splitting Into Five Companies
IAC/InterActiveCorp, whose properties include HSN and the Cornerstone Brands catalogs, will spin itself off into five separate publicly traded companies.
Fall Circ, Post-Postal Rate Hike
The May postal rate hike, coupled with an increase in paper costs, affected no two catalogers the same way. However, it did cause many to trim fall circulation numbers. Click here for first-hand stories from computer cataloger Computer Gear and automorive book Griot’s Garage.
Sierra Trading, Bergdorf Goodman head home
The real estate slowdown hasn’t deterred mailers from tapping in to the home goods market. Two merchants at the low and high end of the spectrum
Slim-jim size suits popcorn mailer
For Dale and Thomas Popcorn, it’s no longer hip to be square. Or rather, after the whopping postal rate increase this past May, it’s no longer affordable to be square. The popcorn mailer has cuts its costs significantly by changing its trim size to a slim-jim.
Co-ops crippling catalog list business
How are catalog list owners like the U.S. Postal Service? Both keep raising prices to make up for business shortfalls. And catalogers can’t ignore this vicious cycle, Bill LaPierre told attendees of the NEMOA conference in Portland, ME, in September.
Kick it up a notch
From its name, you may think Revgear.com specializes in accessories for sportscars, but the cataloger actually sells products for boxing, kickboxing,