Hispanic consumers have a new way to say Feliz Navidad this season: A
catalog specializing in Latino-themed greeting cards hit the mailboxes this
summer. Titled Libre-Creacion, la base para tus ideas (Free-Creation, the
basis for your ideas) the 30-page catalog targets Latino women celebrating a
special occasion.
During a session at List Day on Aug. 2, Erik Findeisen, CEO of direct marketing consultancy FC Data Services, outlined a few traditional and non-traditional sources catalogers should take advantage of when modeling their lists.
Continuing the trend of paper mill closures, Domtar Corp. announced it would permanently close its mill in Gatineau, Quebec, along with its converting center in Ottawa, Ontario. What’s more, Domtar plans to permanently close two paper machines, one located at its Woodland mill in Baileyville, ME, and another at its Port Edwards, WI, mill.
Random allocation of multibuyers will not give you a statistically valid read on their overall list performance. The merge conceals your true list performance, which is what’s needed to make informed decisions regarding your list sources. How do you get a true list view?
(Direct Newsline) Put aside the 36 acquisitions infoUSA has made since 1990, and leave off the handful Primis Marketing Group Inc. has completed in two years: Lon Mandel, president and CEO of Specialists Marketing Services Inc. hinted at two purchases so fresh for his company that he wouldn’t even name the companies in question. All he would say during a List Day panel is that the expected the deals to close within the next 45 days.
According to several published reports, multititle marketer Amerimark Direct has agreed to buy fellow multititle cataloger Dr. Leonard
Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.
In Chinese society, red envelope refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got
Sometimes I think if I hear or read one more thing about this year’s postal rate hike, I’m going to scream. You must be getting pretty tired of it, too
A hot trend in the food catalog category is offering prepared gourmet meals. But catalogers that sell traditional food gift items ranging from fruits and