Key Metrics for Product Selection
Use this checklist to measure at both the category and total event levels.
Catalog
Photography Best Practices for Online and Print
Today, digital photography has revolutionized everything about how images are shot, stored and used. Here are some of the things that will make working with digital photography easier to understand.
Better Photography Will Improve Your Sales Results
With the advent of broadband connections and much more sophisticated websites, user expectations regarding photos are now much higher
How to Effectively Grow Your Facebook “Likes”
Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics
Big Data: The Conversational Game-Changer
No matter where you go in the marketing world, you can
Deloitte Predicts Increase in Holiday Sales and Mobile Use
In a new 2012 holiday forecast, Deloitte is predicting that retailers will win big this season for both mobile and multichannel sales.
Gold: Filson, Limited Edition Scarlet Cruiser
The outdoor apparel retailer looked to reinforce its brand heritage and quality by offering a limited, hand-numbered edition of an historic garment; sell through the production run for this limited edition Scarlet Cruiser coat. Filson
Gold: Fairytale Brownies, Holiday 2011
Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.
Gold: Baudville, Holiday 2011 Campaign
Baudville wanted to increase its customer engagement by positioning itself as a reliable resource for year-end gifts in addition to the other products. Baudville also wanted to secure potential customers who are shopping differently during the holiday season. Baudville featured year-end gifts on its catalog cover, its Facebook homepage and marketing emails to drive sales.
Silver: Cole-Parmer Product Launch
Cole-Parmer