Harvesting fresh creative
Operating a farm is hard work and running a catalog of products for farmers no doubt has its challenges too. Hoping for a bumper crop of fresh ideas,
Catalog
TIPS for home-party success
The notion of having the opportunity to spend more time in front of prospective customers demonstrating the features and benefits of products and a variable
Get in on the party
Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death
Women’s apparel buyers return
After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers
Catalog redesign invigorates Kripalu
The Kripalu Center for Yoga & Health promises a world of yoga, holistic health, and self-discovery at its facility in the Berkshires in western Massachusetts.
Fulfilling Urban’s legend
As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban
‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers
On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing
Still waiting for the holiday rush
As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from
Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
R.R. Donnelley to Buy Perry Judd’s
In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd