President Bush Signs Postal Reform Bill
It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.
Catalog
Frederick’s of Hollywood to Merge with Movie Star
In a deal designed to lower sourcing costs and improve gross margins, women
Doctors Foster and Smith Plans Equine Line
After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.
Guitar Center Not Buying Woodwind & Brasswind After All
Cataloger/retailer Guitar Center announced that its Nov. 22 agreement to purchase substantially all the assets of Dennis Bamber, which operates as multititle mailer The Woodwind & Brasswind, has been terminated
Golf Galaxy 3Q Loss Widens
Third-quarter net sales for Eden Prairie, MN-based cataloger/retailer Golf Galaxy rose 45%, to $46.0 million for the three months ended Nov. 25.
The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
Print Still King for Catalogers
While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.
MCM Awards FAQs
Q: I
Honey, Who Shrunk Our List?
A clear measure of success in online marketing is the growth of a retailer
Profit From Your DMA Panders
When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?