Credit Card Statement Stuffers: Potentially In Danger?
With the increase in paperless statements, are credit card statement stuffers in danger of being endangered as an insert media prospecting option?
Channel Integration
How Branding Relates to Lists and Data
Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone
Brookstone Merges Catalogs
In advance of the pending postal rate increase, Merrimack, NH-based gifts and gadgets cataloger/retailer Brookstone has merged its Hard-to-Find Tools and Brookstone catalogs into one book
February Sales Roundup
For the most part, February warmed up for the publicly traded companies
tracked by MULTICHANNEL MERCHANT. But, some companies, like Sharper Image, suffered a chill.
Financial Reports: Coldwater Creek, Urban Outfitters, Neiman Marcus, and More
Fourth-quarter direct sales at Sandpoint, ID-based women
Financial Reports: Talbots, Chico’s
For multibrand apparel cataloger/retailers Talbots and Chico’s, year-over-year sales increases weren’t enough to prevent a slide in income
Just About Everything You Need to Know Barcode Printer/Applicators
To comment how automated data collection (ADC) has made inventory and material tracking incredibly more efficient would be preaching to the converted. But now that things in the warehouse are moving so smoothly, have you noticed an area where the barcoding process bogs down?
Developing a Basic Loyalty Strategy
Because customer loyalty tends to lead to retention and advocacy, it
PetSmart Exiting Equine Biz
Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business.
Show Me The Data: Put A Freshness Date On Your File
Data never dies; customer records and angry blogs alike will exist on some medium somewhere for a long time. But customer data does age beyond usefulness very quickly. I was involved in an attempt to recover a form of intellectual property recently, a defunct business