Holiday E-mail Volume Up, But Campaign Sizes Down
(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller
Channel Integration
Using Customer Knowledge to Optimize Channel Performance
Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they
10 Ideas for Converting Holiday Shoppers
Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.
And They’re Off: Black Friday Sales Strong
Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%
Guitar Center Buys The Woodwind & the Brasswind
The $365.1 million direct division of Westlake Village, CA-based Guitar Center
10 Steps to Smoother System Selection and Implementation
Systems selection and implementation is serious business, and no one wants to make an already complex process more difficult or more costly. Over the years, we’ve determined some principles to follow during an implementation project that will significantly improve the chances of success for all parties concerned.
Financial Reports: Coldwater Creek, J. Crew
Apparel cataloger/retailers Coldwater Creek and J. Crew both had stellar third quarters.
International Spy Museum Gets Small to Stand Tall
The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6
Last Call for Pre-Black Friday Predictions
The day after Thanksgiving may not really be the busiest retail day of the holiday season (more on that in a minute), but the Monday and Tuesday before Thanksgiving are undoubtedly the busiest days for press releases regarding retail during the holiday season.