Live from DMA06: Nine Database Marketing Sins to Avoid
San Francisco
Channel Integration
Live from DMA06: How to Sell to Institutions
(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers
Oh, Baby: Lands’ End Launches Infant Line
Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands
Strong Quarter for Office Depot
Third-quarter sales for Delray Beach, FL-based Office Depot increased 10%, to a record $3.9 billion
Live from DMA06: FEDMA to Begin Research Initiatives
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
Live from DMA06: Greco Urges Marketers to Be Relevant, Responsible
(Direct) San Francisco–Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves,
Live From DMA06: Integration of Brand and Direct Is Critical
(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important
Live from DMA06: Sir Richard Branson Dishes on Virgin’s Brands, Goals
San Francisco–Known for pushing the norm on how business should be done, Sir Richard Branson, chairman of the Virgin Group of Companies, quickly admitted to DMA06 attendees during his keynote address Monday morning that there
3Q Sales Up at Grainger
Lake Forest, IL-based W.W. Grainger reported a 6% increase in third-quarter sales, to $1.5 billion for the three months ended Sept 30.
Live from DMA06: B-to-B, B-to-C Require Different E-mail Creative
(Direct) San Francisco–Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop