NAME YOUR PRICE
It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel
Channel Integration
And the Winners of the MCM Awards Are
At a special luncheon on the closing day of ACCM, the winners of our annual Multichannel Merchant Awards (formerly the Annual Catalog Awards and the Annual
The goods on product development
Most marketers understand that their merchandise is what sets them apart from the competition. But as finding new product becomes increasingly challenging,
Four Advanced Co-op Database Tactics
With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics:
MultiChannel Integration 101
Successful multichannel integration begins with operations. Customers receiving promotions encouraging them to cross channels expect universal service. In other words, if they can buy unconditionally from the catalog, Internet, and/or store, they should be able to return, exchange, and resolve any issue at any channel.
Can You Believe Your Customer or Traditional Market Research?
One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?
The Five Keys to Successful Enterprise Marketing Management
EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.
ACCM Show Daily: What’s News in the Exhibit Hall
What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here
Thinking Outside of the “Book”
As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today
Seven strategies for Breaking Down Silos
Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success