The Ones to Watch
Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the
Channel Integration
Beyond the basic model
Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,
Walking the forecasting TIGHTROPE
Forecasting inventory for seasonal demand takes philosopher George Santayana’s dictum Those who cannot remember the past are condemned to repeat it and
SENSORY MERCHANDISING
I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement
Battle of the brands
In 1971, 45 New York advertising agencies told Frank Perdue that he couldn’t brand a chicken. Chickens are commodities, they told him. Consumers don’t
Benchmark 2006 on E-commerce
We’ve all heard that it takes money to make money. That could be why respondents to this year’s Benchmark Survey on E-commerce are spending a mean 27%
Gaps across the channels
My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at
THE MONEY TREE
Growing a successful multichannel business, no matter what your background or market niche, is a daunting task. For starters, you’ve got to concern yourself
Get with the Loyalty Program
Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers
Live from Direct Media Co-op: Rules of Co-op Database Engagement
White Plains, NY