Financial Reports: Guitar Center, J.C. Penney, Office Depot
Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 21.6% increase in direct response net sales, including revenue from the Musician
Channel Integration
Three Alternatives to Product-Level Marketing
Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops
Business Objects Acquires Firstlogic
Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.
HAVE YOU HEARD ABOUT WORD OF MOUTH?
As any author with a book plugged by Oprah can tell you, word of mouth (WOM) can be a wonderful thing. Not only does it cost virtually nothing, but it
Worldwide via the Web
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting
GLORY IS IN THE DETAILS
Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.
The C is for channel
For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according
Gardening sector in bloom
It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based
TECHNOLOGY UPDATE
It’s not just headsets and automatic call distributors (ACDs) any more. Contact center technology has evolved into a sophisticated world of its own, with
The Case of the Missing Customer
Key metrics such as attrition and acquisition rates are great performance indicators. Unfortunately, they do not identify specific customers and their value to your business. Find out what it takes to bring your missing customers back from the dead.