Time to move beyond the “customer is always right” conventional wisdom, and toward creating a corporate culture that provides functional and emotional value to customers, employees, and shareholders.
After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past
San Francisco–At the Annual Catalog Conference
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So
(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president
The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted
TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.
Cambridge, MA–Jewelry, gifts, and home decor cataloger/retailer Ross-Simons
(Direct Newsline) Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But