Sorting Your E-mail System Options
In its March 2002 newsletter, research firm GartnerGroup noted that for 10 years, e-mail has led all other applications on the Internet. Forrester Research
Channel Integration
The Dish on Databases
When the topic is database marketing, plenty of other subjects enter into the discussion. At least that was the case in April, when Catalog Age sat down
talking heads
PAULA QUENEMOE, Executive Vice President, Jagged Edge Mountain Gear, Moab, UT We got into trouble, and our viability came into question. It was at that
Operations Roundtable: The Back End Takes a Front Seat
In February, Catalog Age met in Richmond, VA, with nine catalog operations executives. Some worked at large, multititle mailers, others at small companies
2002: THE YEAR WE MAKE CONTACT?
It wasn’t supposed to be like this. 2001 was to be the year when colonists on the Moon discovered a black monolith, which emitted an ear-piercing signal
Working Gear: Catalog/Order Management Software Review 2002
Just as direct-to-customer software has become a mature product, the recession is causing slower sales, fewer installations, and layoffs and reorganizations
You Better Shop Around
As with any catalog or retail shopping adventure, a customer’s experience on your Website can make or break your relationship with that buyer. So when
Sugar & Spice
But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s
Catalog Analysis: New Media, Traditional Metrics
E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from
PetSmart to integrate its direct division
Multichannel pets supplies marketer PetSmart has purchased the remaining 16.3% interest in its PetSmart.com subsidiary for $9.5 million and will integrate