Channel Integration Archives - Page 20 of 158

2012: Opportunities, Outlooks and Trends

December 14, 2011 | MCM staff

We are hoping that you’ll find this a “must read” when making your last-minute 2012 plans

6 Effective Next-wave Strategies to Reduce Operational Costs

December 14, 2011 | Curt Barry

During the height of the recession and since, multichannel merchants have succeeded to varying degrees at reducing and better containing operational expenses.

Customer Retention: 7 Ways to Keep Your Customers

December 14, 2011 | Geoff Wolf

As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers

USPS Mailing Changes Won’t Impact Most Mailers

December 14, 2011 | Jim Tierney

Recent changes announced by the U.S. Postal Service won

Can QR Codes in Catalogs Lower PPC Costs?

December 13, 2011 | Brian Klais

QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.