USPS To Offer Mobile Barcode Promotion
Looking for an incentive to try QR codes? The U.S. Postal Service has submitted a proposal to the Postal Regulatory Commission that would give a 3% discount to catalogers who
Channel Integration
GSI Commerce Appoints John Healy as CEO of MBS Insight; Names Joe Gagnon President of e-Dialog
KING OF PRUSSIA, Pa.–(BUSINESS WIRE)–GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and interactive marketing solutions, today announced the appointments of John Healy as chief executive officer of MBS Insight and Joe Gagnon as president of e-Dialog.
A look at regional parcel carriers
When it comes to parcel delivery, FedEx and UPS are clearly the dominant players. But you can use regional carriers to supplement the service of the Big
Your Customer is the Real Undercover Boss
Much as we may enjoy watching various C-level executives go on the popular reality TV show, the real for all merchants is or should be the customer. Walmart
How to: leverage barcode technology
Barcoding technology can help streamline processes and reduce costs in warehouse fulfillment operations. But in many cases, even large multichannel merchants
MCM OUTLOOK: 6 Trends for 2011
Advancing technologies, shifting consumer shopping patterns and priorities, and new economic realities are all fast changing the way multichannel retailers
How the catalog has become a multichannel vehicle
Ever since the first order came over the Internet, people have been predicting the eventual death of the print catalog. Yet for many multichannel merchants,
Email and Social Media: Better together
Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even
Branching Out: How Evergreen Enterprises Evolved from Vendors to Catalogers
When 1-800-Flowers.com announced in late 2009 that it was selling its home and children’s gifts business to an affiliate of Evergreen Enterprises, many
Brand alignment across channels
It’s not easy to present a strong, unified brand across all media. In fact, this is one of the most pressing creative challenges marketers face today.