Orchard Brands to Close MA Warehouse; Move Jobs to Blair Facility
Multititle mailer Orchard Brands plans to move 75 to 100 jobs from its Beverly, MA-based distribution center to its Blair Corp. unit’s fulfillment facility located in Irvine, PA
Channel Integration
Survey: Call Centers Now Profit Centers
Call centers are now seen as revenue generators rather than a place for people to answer customer questions or execute transaction requests
Orchard Brands Lays Off 33
Due to ongoing integration of women’s apparel catalogers Willow Ridge and Bedford Fair Lifestyles, 33 people were laid off on Nov. 16, according to Orchard Brands spokesperson Denise Deschenes
Sexy Sells Halloween Costumes
MELISSA DOWLING: Given that Halloween costumes these days are way more sexy than scary, it was only a matter of time before lingerie merchants got in
2010: The Year in Multichannel
WHAT WERE THE BIG INDUSTRY STORIES for 2010? It’s always hard to reduce a year to a few concise bullet points especially when you cover as many topics
Forecasting critical changes in the carrier market
What can shippers expect from the parcel carriers in 2011 and beyond? Many signs point to higher pricing for shippers, however, shippers can also expect
Email 2011: The Pros Prognosticate
JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
Lists and Data: It’s Time to Test Again
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While
M&A Was MIA in 2010
MULTICHANNEL MERGERS AND ACQUISITIONS ACTIVITY PROGRESSED from pretty dead in 2009, to missing in action in 2010. Just five deals in the catalog segment
12 Creative tips for 2011
Going into a new year is always a good time to review what you’re doing and where you could improve. The past few years have been so challenging (and