Crutchfield.com Simplifies Online Shopping

| Tim Parry

Computers and electronics merchant Crutchfield takes highly technical, potentially confusing merchandise and presents it on its Website in a way that makes it easy for the average consumer to understand and purchase. That’s why it was awarded a Silver in the 2010 MCM Awards Computer and High-Tech Equipment and Software category.

How to Design E-mail

| Sherry Chiger

Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for

Website of the Year

| Tim Parry

Is the Musician’s Friend site as loud as a garage band jamming to a Metallica tune, or as mellow as the lounge act strumming a Jason Mraz hit? It’s a little bit of both

CompUSA Makes Retail Stores Multichannel

| Tim Parry

Gilbert Fiorentino, chief executive of Systemax Technology Worldwide, said he’s seen this connection between the Internet and retail help Systemax’s 39 CompUSA stores. By creating as many touch-points with the Internet as possible on the sales floor, CompUSA saw a 20% increase in in-store conversions in 2009.