Computers and electronics merchant Crutchfield takes highly technical, potentially confusing merchandise and presents it on its Website in a way that makes it easy for the average consumer to understand and purchase. That’s why it was awarded a Silver in the 2010 MCM Awards Computer and High-Tech Equipment and Software category.
Do consider e-mail as a unique medium.What works for print or the Web won’t necessarily work for e-mail. Elements ranging from eye-tracking patterns to
Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for
Men’s Apparel Cataloger Paul Fredrick Understands Both its Brand and its Customers’ Needs. The company sells fit; clothes that fit the customer’s body,
Is the Musician’s Friend site as loud as a garage band jamming to a Metallica tune, or as mellow as the lounge act strumming a Jason Mraz hit? It’s a little bit of both
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But in this new era of marketing, how we the consumer
Crutchfield, Winter/Spring 2009, Black Box Network Services, 2009, Crutchfield.com win Computer and High-Tech Equipment and Software awards
Apparel, outdoor gear and home goods cataloger L.L. Bean appears to be the test case regarding a new Ohio tax law.
Private equity firm Blackstreet Capital acquired horticultural catalogers Jackson & Perkins and Park Seed following an Aug. 23 bankruptcy auction.
Gilbert Fiorentino, chief executive of Systemax Technology Worldwide, said he’s seen this connection between the Internet and retail help Systemax’s 39 CompUSA stores. By creating as many touch-points with the Internet as possible on the sales floor, CompUSA saw a 20% increase in in-store conversions in 2009.