Get ready to be rich: Rich media technology and techniques
Rich Internet applications (RIAs) aren’t all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge
Channel Integration
Making Your E-Mail Marketing More Centralized
Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactional and customer service. But these messages are often sent without any knowledge of each other, much less coordination
Navigating the Seas of SEO
The Internet has long been described as the online superhighway. As a practical matter, it
September Sales Roundup
For the most part, September was a perfect example of the country
Stepping up to the selling block
What triggers a sale of a business, a private equity investment or a public offering? There are two distinct motivations: One is a desire to sell all
Six actionable metrics and numbers
It’s amazing just how over-the-top some companies are able to get with numbers. Numbers to explain marketing, numbers to justify merchandise, numbers
Abacus: Acquisition Circulation Is Taking A Hit
Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.
Live From the Lenser Summit: AOVs Can Be Overinflated
Say a merchant has an average order value of $200 on Monday, and it plunges to $35 the next day and soars to $450 on Wednesday.
MCM Awards 2008
It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,
Systems: Overcoming integration hurdles
Every merchant would in theory want to achieve true multichannel integration. The major benefits to this range from improved customer satisfaction and