For True Multichannel Integration, Consider the IPR Option
There are two basic routes to true multi-channel integration.
Channel Integration
The multichannel trilogy
You’ve probably been in this management meeting: The vice president of marketing has gathered the marketing director, catalog manager, creative director,
Slight Gains for Food Catalog Buyers
The Food Catalog Market’s total universe was 9.5 million names as of the first quarter of this year, according to New York-based list brokerage services
Changing channels
Bloomingdale’s announcement in May that it would cease publishing its Bloomingdale’s By Mail catalog and merge that business into its Internet division
A Fallow First Quarter
Given the Obvious Economic Pressures, the first quarter was fairly weak for most of the publicly traded consumer merchants tracked by Multichannel Merchant.
June Sales Roundup
As American consumers have no choice but to spend more of their income on food and gasoline, the lack of discretionary funds is starting to hit certain retailers hard. A look at June
J.C. Penney Targets College-Bound Teens
Hoping to cash in on the back-to-school season, J.C. Penney has launched a new line of home goods geared for college-bound teens called Dorm Life.
Dorrit Bern Out at Charming Shoppes
Woman’s apparel manufacturer/marketer Charming Shoppes announced today that Dorrit J. Bern has resigned as president/CEO and a member of the board of directors, effective immediately.
Beyond PCI DSS: Taking the Next Step in Data Security
Most retailers have complied with the Payment Card Industry Data Security Standard (PCI DSS) to secure customer information. But the work doesn’t stop there. Learn why the protection of Personally Identifiable Information (PII) is the next step for retailers
Efficient Databases Require Past-Point-in-Time Views
Most marketing database developers are not deep-dive data miners. Therefore, all too many of today’s databases don’t support strategic analytics best practices