10 Trends Changing the Course of Retail
Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.
Channel Integration
Prospecting for Growth and Rewriting the Rules of Business
As a big brand, it is dangerous to assume that because you can’t change something overnight your business can’t be agile. Rather businesses requires a forward thinking leadership team that isn’t afraid to risk changing direction and productivity in the short term for a long term gain.
3 Retail Trends You Have to Know in 2013
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
3 Crosschannel Trends You Have to Know in 2013
Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it … Continue Reading →
Wealthy Consumers Wary of Surrendering Personal Data Online and In-Store
Sharing personal data about yourself without knowing where it goes can be scary. Affluent consumers are hesitant in surrendering personal information when making purchases online or in-store. The Luxury Institute surveyed U.S. consumers with a minimum household income of $150,000 about their attitudes on privacy and experiences.
Consumers Expect Cross-device Synergy
Dan Darnell of Baynote talks with Tim Parry of Multichannel Merchant about retargeting, showrooming, cross-device user experiences and other eye-opening game changers he saw in ecommerce marketing during the 2012 holiday season. The interview took place February at eTail West 2013.
How to Deliver a Better Experience to Today’s Multi-touch Shopper
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Forrester’s Mulpuru Says Showrooming is Here to Stay
During a recent EpiServer webinar, Forrester Research’s vice president, principal analyst, Sucharita Mulpuru, gave her insight on the 2012 holiday shopping season and concluded that showrooming is here to stay.
Brand-Building In A Rapidly Changing Channel Mix
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.